Working with Online Communities to Generate Influence

Celeb for the day

Celeb for the day...

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Imagine being a totally famous, totally desirable celebrity. You appear in movies. You're invited to red carpet events. You receive fan mail. You get swarmed in malls. What if ...

Touch a Peugeot!

Touch a Peugeot!...

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A difficulty for advertisers is getting their message acknowledged and consumed by an audience. This was one of the reasons for the creation of 'Shouty ...

Beer: The Untold story

Beer: The Untold sto...

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I hate those loud yelly type of ads. The worst offenders are the ones that bluntly force their message upon the viewer, you know the ...

Red Bull taken to new heights

Red Bull taken to ne...

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You can hardly accuse Red Bull of being a hermit brand, it's everywhere! Perhaps their most obvious presence can be found in their continued and ...