Working with Online Communities to Generate Influence
Many wonderful things in life fascinate their audience by sheer beauty like that of a sunrise or perhaps, by udder shock, like that of a train wreck. Today, the sight we cannot pull our eyes away from is most definitely of the latter.
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YouTube Good Work
As part of the YouTube ‘Good Work’ initiative, which prompted agencies to provide creative content for Non for profit organisations, Rocketman produced this video for the Australian Marine Conservation Society. The office’s beloved goldfish, Wil and Kate, became the stars of the video which asked the audience to understand the plight of the creatures we [...]
“2011 EARTH HOUR AWARDS”
CELEBRATE PEOPLE LIVING BEYOND THE HOUR Challenge: Encourage people to apply & nominate others for Awards using social media channels and online communities Support and encourage The People’s Choice Awards Inclusions: Creation of video content for sharing Engaged online community via social network platforms Engaged ‘green’ bloggers to collaborate with Results: TBA
“Run Reg Run!”
THE VARIETY CHILDREN’S CHARITY THE SANTA FUN RUN Challenge: Generate awareness & interest in Variety Santa Fun Run. Increase Santa Fun Run Registrations Inclusions: Creation of Run Reg Run character and appropriate content Engaged online community via social network platforms Results: Over 30% increase in registrations