Working with Online Communities to Generate Influence

Celeb for the day

Celeb for the day...

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Imagine being a totally famous, totally desirable celebrity. You appear in movies. You're invited to red carpet events. You receive fan mail. You get swarmed in malls. What if ...

Bondi Hipsters

Bondi Hipsters...

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Many wonderful things in life fascinate their audience by sheer beauty like that of a sunrise or perhaps, by udder shock, like that of a train wreck. Today, the sight we cannot pull our eyes away from is most definitely of the latter.

Reverse Flash mob

Reverse Flash mob...

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Flash mobs, unlike their frowned upon sibling 'Flashing mobs' , were a surprise creation of social media. These acts of performance art require participants to ...