Beer: The Untold story

I hate those loud yelly type of ads. The worst offenders are the ones that bluntly force their message upon the viewer, you know the guilty parties, the carpet warehouses and vacuum specialists of the world. Rather than engage they simply thrust wayward marketing onto the audiences eyes and into their ears. The only reason we don’t change the channel is because we know it’ll be over soon and our video/TV show will soon push all memories of the commercial well into our subconscious.

The TED (Technology Entertainment and Design) Talks are a series of conferences and discussions with the premise of cultivating ‘ideas worth spreading’. Recently held in Sydney, the talks require sponsorship to run, this comes in the form of event contributors and advertisements. The difference with the TED talks is that these ads run after the discussion. This promotes longer length material that attempt to create a genuine connection with the audience. ‘Ads worth spreading’ is a collection of ads that offer pleasurable and intelligent engagement.

One of those ads is for DB Export Beer, you can watch the full 5 minutes by clicking the link to  ‘Beer: The Untold Story’. They have brilliantly recreated a 1950′s New Zealand and seamlessly combined archival footage to produce a genuinely engaging piece of content. I don’t drink NZ beer, but i sat through the whole thing just because I was enjoying myself…..Hmm i could go a beer.

This interesting approach by TED has led to some fantastic content being produced, content that you’d be more than happy to watch and engage with. People keen on discount Persian rugs or how many bowling balls the Electolux v600 can lift up, you might want to look elsewhere…

Be Sociable, Share!

•