Reverse Flash mob

Flash mobs, unlike their frowned upon sibling ‘Flashing mobs’ , were a surprise creation of social media. These acts of performance art require participants to assemble in an area, commit a unified task and then disperse to leave a bemused and bewildered general public. Some of the most memorable flash mobs have been the Worldwide Pillow Fight and London’s 2006 Silent Disco, which saw over 5000 people dance to their personal music players at many of the city’s underground train stations.

British telecommunications company O2 has decided to reverse the concept for one lucky music fan. The company organized for Tinie Tempah to perform an exclusive set for a few lucky customers. However there was a twist.With this flash mob, instead of a group of people arriving to perform a task, they all simply left. Mid song the crowd of a few hundred began to disperse, leaving a confused Katie Hobbs, alone on the centre of the dance floor. Katie had been chosen at random through the company’s social media platforms to be the mark in this elaborate concept. Something she’s not likely to forget

The event, organised with meticulous precision and thanks to the efforts of a few hundred people, was a nice twist on an established social media concept.

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