Rocketman Media Past Work

Working with Online Communities to Generate Influence

“Run Reg Run!”

Posted On: November 18, 2010
Posted In: Branded Video Content, online video marketing, Past Work, Rocketman Media, Santa Fun Run, The Variety Children's Charity
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THE VARIETY CHILDREN’S CHARITY

THE SANTA FUN RUN

Challenge:

Generate awareness & interest in Variety Santa Fun Run.
Increase Santa Fun Run Registrations

Inclusions:

Creation of Run Reg Run character and appropriate content
Engaged online community via social network platforms

Results:

Over 30% increase in registrations

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OUR WORK

YouTube Good Work
As part of the YouTube ‘Good Work’ initiative, which prompted agencies to provide creative content for Non for profit organisations, Rocketman produced this video for the Australian Marine Conservation Society. The office’s beloved goldfish, Wil and Kate, became the stars of the video which asked the audience to understand the plight of the creatures we [...]
“2011 EARTH HOUR AWARDS”
CELEBRATE PEOPLE LIVING BEYOND THE HOUR Challenge: Encourage people to apply & nominate others for Awards using social media channels and online communities Support and encourage The People’s Choice Awards Inclusions: Creation of video content for sharing Engaged online community via social network platforms Engaged ‘green’ bloggers to collaborate with Results: TBA
“Run Reg Run!”
THE VARIETY CHILDREN’S CHARITY THE SANTA FUN RUN Challenge: Generate awareness & interest in Variety Santa Fun Run. Increase Santa Fun Run Registrations Inclusions: Creation of Run Reg Run character and appropriate content Engaged online community via social network platforms Results: Over 30% increase in registrations