“Run Reg Run!”
Posted In: Branded Video Content, online video marketing, Past Work, Rocketman Media, Santa Fun Run, The Variety Children's Charity
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THE VARIETY CHILDREN’S CHARITY
THE SANTA FUN RUN
Challenge:
- Generate awareness & interest in Variety Santa Fun Run.
- Increase Santa Fun Run Registrations
Inclusions:
- Creation of Run Reg Run character and appropriate content
- Engaged online community via social network platforms
Results:
- Over 30% increase in registrations



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